Style Meets Sustainability: Earth Day 2020

Today marks the 50th anniversary of Earth Day. In celebration, we asked our favorite style icons for their sustainability tips. Below, you will meet inspiring entrepreneurs, writers, business owners, stylists, and tastemakers who still find time to reduce, reuse, recycle -- and to live an overall more conscious lifestyle.
Louise Roe | @LouiseRoe
Author, Fashion Journalist

How do you reduce, reuse, & recycle in your everyday life?

We recycle as much trash as possible, and since moving to our home in England, we are now making our own compost. We have also (like everyone else during isolation) planted our own vegetable garden! Fingers crossed we end up able to eat what we grow. Plus, my daughter just loves coming out to help and getting all muddy! I also rent clothes from My Wardrobe, rather than continuing to buy new - it just doesn't feel right to keep buying more clothes. 

What are a few easy ways that people can reduce usage of single use plastic?

Buy your own reusable water bottle, switch saran wrap for wax covers (they look so much prettier too), and switch plastic sandwich bags for silicone alternatives. 

What are some of your favorite *chic* sustainable brands?

Rothy's, My Wardrobe, Mother of Pearl

Favorite Poolside Bag?

The Essaouria, $195

Sue Williamson | @SueWilliamson
Content Marketing Director, Crown Affair

 

When did you become more aware of what "sustainability" means?

I started researching sustainable fashion a bit when I was an editor, but I really became aware when I worked for a sustainable activewear brand called Girlfriend Collective. I started visiting recycling plants and factories, and saw just how vast our usage of single-use waste really is. You go to these places, and there is crumpled up plastic as far as the eye can see, with more being driven in by the truckload every minute. Before that, I was using a lot of unnecessary single-use waste, thinking it would easily be recycled, but then I realized there was just too much on this earth already. I had to start doing my part.   

What are some steps you've taken to live more consciously? 

One thing I started doing about 2 years ago is picking up litter most places I go. I have reusable gloves and a little reusable "trash bag,” which I take on hikes or when I walk my dog. If I’m surfing, I’ll put any trash that floats by into my wetsuit to throw out once I’m back on land. I wouldn’t recommend cleaning the sidewalks of NYC with bare hands, but I have to admit, I’ve done it, and then just washed my hands extremely well afterwards. Seems weird to say that now, though!

How do you reduce, reuse, & recycle in your everyday life?

In my everyday life, I make an effort to refuse single-use plastic everywhere I can. I’m diligent about bringing my reusable bottle and grocery bag everywhere, and I won't let myself have coffee if I forget my reusable mug. 

I live by the phrase “buy better, buy less”—I don’t shop fast fashion, and instead, try to only buy things I’ll have for a long, long time, or that will have a life after me through resale. I think the best thing we can all do is reuse what we have, and only buy things we can enjoy for a long, long time. 

I realize shopping sustainably can be a privilege, but if I can do it, then I have a responsibility to do so. 

What are some of your favorite *chic* sustainable brands?

I love Brother Vellies, Pangaia, Noah, and Poolside, naturally! ;) 

Favorite Poolside Bag?

The Disco Ball, $265

Laney Crowell | @Laney @Saiebeauty
Founder & CEO, Saie Beauty

When did you become more aware of what "sustainability" means?

I started the recycling club in my elementary school, so early on!

Do you practice composting? If yes, give us some tips on how to get started?

I compost religiously, both in Brooklyn and in the Hamptons (and at my parent's house in California). It's actually quite easy and has a huge impact.

Get a countertop composting bucket with carbon in the lid so you don't get any bad smells. Freeze your scraps if you're taking them to the weekend farmer's market, or if you’re waiting for a weekly pickup. If you have a backyard get a tumbler - you'll get so much amazing soil!

What are a few easy ways that people can reduce usage of single use plastic?

Stop buying plastic water bottles. It's better for you, your body and your wallet. Personally I love the really big S'well bottles. Also, it's ok to be thirsty for a few minutes if you forget your water bottle. You'll be ok :)

What are some of your favorite *chic* sustainable brands?

Buy vintage or used - that's the most sustainable thing you can do! The Real Real is great. 

What will you do for the planet this year to make it a better place?

We do so much at Saie it's hard to know where to begin. Lessening our impact is a huge focus for us. We look at every step of our business to make sure we're making the most sustainable decision.

Favorite Poolside Bag?

The Oualidia, $115